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	<title>FryingPanFire &#187; Chicago</title>
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		<title>Smoke For Free, Die For Nothing</title>
		<link>http://fryingpanfire.com/2008/10/smoke-for-free-die-for-nothing/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
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		<pubDate>Tue, 14 Oct 2008 10:16:33 +0000</pubDate>
		<dc:creator>fryingpanfireblog</dc:creator>
				<category><![CDATA[Sky News Online]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[cigarettes]]></category>
		<category><![CDATA[drugs]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[smoking]]></category>

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		<description><![CDATA[Publicity surrounding the link to cancer has left US tobacco firms so desperate to recruit new customers they have started giving their products away.
I was &#8220;hit up&#8221; by one of Chicago&#8217;s &#8220;cigarette fairies&#8221; &#8211; a promotional vendor who has routes throughout urban bars and clubs.
&#8220;So what brand do you smoke?&#8221; she asked. &#8220;You seen the [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>Publicity surrounding the link to cancer has left US tobacco firms so desperate to recruit new customers they have started giving their products away.</strong></em></p>
<p>I was &#8220;hit up&#8221; by one of Chicago&#8217;s &#8220;cigarette fairies&#8221; &#8211; a promotional vendor who has routes throughout urban bars and clubs.</p>
<p>&#8220;So what brand do you smoke?&#8221; she asked. &#8220;You seen the British Camel Lights? They call them Blues because some legislation said it was deceptive to call cigarettes &#8216;light&#8217;.&#8221;</p>
<p>She scanned my passport and asks me a few vitals &#8211; name, number, address and so on.</p>
<p>&#8220;Why do you need my phone number?&#8221; I asked.</p>
<p>&#8220;Something like 2% of the people we hit up get a phone call in the year and they have a chance of winning like a carton or something,&#8221; she replied.</p>
<p>Her job is to collect details about smokers (what they smoke, how much and so on) and then give out two packets of Camel-branded cigarettes. For free. Cancer on the cheap.</p>
<p>Their performance rating is gauged on how many cigarettes they manage to hand out… and how many they convert to the cause of administering lung disease to the American population.</p>
<p>&#8220;We&#8217;re all over the place… all over America. It&#8217;s a sweet job,&#8221; she told me.</p>
<p>&#8220;I&#8217;ve got this brand called Crush &#8211; there&#8217;s a little pellet in the filter you break so you can have a menthol smoke if you want one.</p>
<p>&#8220;I&#8217;ve also got chewing tobacco that&#8217;s been pasteurized so you don&#8217;t have to spit it out. You can just swallow what you chew.&#8221;</p>
<p>Gross. &#8220;Don&#8217;t you feel a bit guilty about handing out what is essentially an addictive and unhealthy habit to people?&#8221;</p>
<p>&#8220;They always have a choice. And usually the choice is to take it up.&#8221;</p>
<p>Ever since Chicago&#8217;s smoking ban kicked in at the start of the year, cigarette companies like RJ Reynolds have had to play a devious game in order to lure in more nicotine addicts.</p>
<p>From handing out free cigarettes in bars and parties &#8211; usually to the hip and trendy types who dictate style &#8211; to edible chewing tobacco (&#8221;there are different strengths and flavours depending on your taste&#8221;) Camel and other cigarette brands are frantically and aggressively marketing their wares in increasingly innovative and arguably reckless ways.</p>
<p>There are &#8220;gift packs&#8221; that include your two packets of cigarettes, a lighter, a mint-flavoured sweet, a condom, and a moist towelette.</p>
<p>Having been previously exposed to chocolate-flavoured cigarettes and ones with designer packs that indicate my level of &#8220;cool&#8221;, I&#8217;ve known the dark arts of cigarette marketing.</p>
<p>They got me hooked at the age of 14. I&#8217;m one of those smokers who say they should quit because it&#8217;s socially acceptable to do so but never follow through because that inner teenager fears being shunned by my peers (the umbilical cord of carcinogenic chemicals notwithstanding).</p>
<p>RJ Reynolds, the company that oversees the Camel brand, advertise for &#8220;highly motivated and principled university graduates with strong communication skills who can build win-win relationships&#8221;.</p>
<p>The ideal candidate will become a &#8220;passionate tobacco expert&#8221; and a &#8220;valuable business consultant&#8221;. Essential skills include &#8220;a willingness to take responsibility, honesty, integrity (and) trustworthiness&#8221;.</p>
<p>RJ Reynolds offer a &#8220;comprehensive&#8221; health and welfare benefits package, a &#8220;generous&#8221; annual bonus, and a company car.</p>
<p>As ever, the &#8220;free choice&#8221; card is played. But the temptation can&#8217;t be negated. For the sales rep, a low-effort decently paid job with fringe benefits.</p>
<p>For the punter, two free packs of smokes &#8211; a saving of just over £9 &#8211; and the glee of getting something for nothing (apart from handing over your personal details).</p>
<p>You save a bit of money and you may get a phone call somewhere down the line.</p>
<p>In exchange, you hand over your personal details to a major corporation with the power to lobby governments.</p>
<p>So stick that in your pipe and smoke it.</p>
<p>===</p>
<p><em>This article was originally published on <strong><a href="http://news.sky.com/skynews/Home/World-News/Free-Cigarettes-Are-Being-Handed-Out-By-Tobacco-Companies-In-The-USA-To-Attract-Smokers/Article/200810215120319?lid=ARTICLE_15120319_FreeCigarettesAreBeingHandedOutByTobaccoCompaniesInTheUSAToAttractSmokers&amp;lpos=searchresults">Sky News Online</a></strong> on 14 October 2008. All rights reserved.</em></p>
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